Continuing Ed Express eNews Archive - Real Estate Career Advice
February 2017 eNewsletter Article
Communicating with Clients for Smoother Closings
Brace your clients for possible problems
You might have experienced many real estate transactions that had solvable problems, but your client has no similar frame of reference---at least not recently. Unexpected problems that we in the real estate business take in stride can seem alarming, scary, even deal-threatening to your buyers or sellers.
To prevent panicked reactions to these surprises, seasoned agents or brokers will prepare their clients for possible transaction problems. When difficulties are seen as routine, clients are more likely to help solve them with a cool head when they arise.
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